There are marketing strategies that you can use without burning a hole in
your wallet. Yes, these are economical and affordable! Whether you have a
small budget or no budget, these methods actually work! Why don’t you try
some of these tactics yourself?

a. Word of mouth: This has been an age old marketing tactic which is valid
even today. It is also one of the most effective ways to propagate one’s
business. The word of mouth tactic is a great way to spread the word about
your business from one person to another. As you find more and more people
getting to know your business, you’ll find that more traffic is visiting your
site by the day. The best thing about this tactic is that it doesn’t cost you
a dime!

b. Controversies: Love them or hate them but you can’t ignore them! If you
ever saw some of the most popular celebrities you’ll know why they stay in
the limelight. You can use this tactic to generate tremendous publicity for
your business. With controversial products or comments you can hope to remain
in the spotlight for quite some time to come! The idea is to create a stir
and shock value for your customers.

c. Giving out freebies: Another age old trick which many businesses have
used to increase their business is by giving away freebies to customers.
From mugs to T-shirts to bags to free information - all carry your brand
with them! Make sure you have your website URL and contact details on these
items. You can add freebies or free bonuses to your autoresponder emails.
You can increase your database of customer contacts and send them promotional
materials for future campaigns as well.

d. Columnist: If you notice, most of the top entrepreneurs always have
something to talk about. You could be a regular columnist in a newspaper or
magazine that deals with your unique niche. Try sticking to topics which are
directly related to your own business. Once you start churning out content on
a regular basis, you can expect to start being perceived as a subject matter
expert. This will also establish a credibility and authority to your business.

e. Emotional content: No one likes to read pages of text with no relevance to
their daily lives. So if you are writing an article or some promotional material
for your business, make sure the content is on an emotional level. That way people
can relate to it, get interested in the product and ultimately buy it. If you
observe, all of the best advertising materials have an emotional connection
somewhere or the other.

f. Blogs: Your blog is much more than just a personal diary online. It is a
dynamic, thriving potentially lucrative business revenue earner. Therefore,
populate it with content that will do your business good. Make sure to write on
topics that revolve around the central theme of your blog. Then try searching for
sponsors who have similar products. This way you can propagate your business more
effectively.

Doug and Claudia Brown

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