Hey, we had a great time on our teleseminar last night telling
you about marketing and why to NOT stop marketing in a down market.

Here are 3 of the 7 reasons why to not stop marketing during a
down market:

1. Loss of Short Term Sales
Customers and prospects will not know you are there – you are
not getting your name out to cover any new sales which could be
happening.

2. Loss of long term Sales
Customers may stay with you and pay you for your products and /or
services for the short term and it looks like everything is going
well in the business, but if you are not continually marketing and
getting new clients into your customer base, then eventually your
customer base will decrease and you will lose long term sales.

3. Loss of TOMA (Top of Mind Awareness)
Definition of TOMA is Top of Mind Awareness – for example, when I
ask you what the name of a favorite soft drink is, you would probably
answer Coke or Pepsi. That is because Coke and Pepsi are constantly
running commercials so that you buy their product and more of their
product. If you are not a national company, you can have top of mind
awareness in your own community by constantly marketing into it – for
example, word of mouth, advertising in the newspapers, advertising in
restaurants on their placemats,and putting business cards or brochures
in businesses around the community.

Listen to our audio to learn the next 4 reasons as to why you don’t want
to stop marketing in a down market! (and more…)

Our teleseminar will be on audio soon and we will send you a link to access
it. There’s more detail on the audio,so don’t miss it!

Still have questions for us? Is there a topic you would like covered? Email
us at team@whatisyourplan.com and let us know…

To Your Success!

Doug and Claudia Brown

PS. If you are seeking to create more incoming leads and web traffic then
check out our release… It is $7 and delivers 500 times value. The link is
http://www.whatisyourplan.com/interview/